DEFINE | MANAGE | MODEL
In this book, learn how to create a playbook to retrain your focus on the behavior that wins, not just the sport-specific execution.
“The changing power dynamics in modern athletics requires winning influence over forcing control. The great leaders I’ve observed are ahead of the curve and attract people toward a high standard. This book includes ideas on how to take your leadership to the next level and find healthy, sustainable success.”
– Rob Mullens, Athletic Director, Oregon
“I’m fascinated with coaches that can perform in the storm without losing the big picture. It seems like the only way that happens is to have a game plan. The concepts in this book will help get you started on developing yours.”
– Chris Petersen, Formerly Washington/Boise State Football
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