Building Trust
Note from the Author:
Have you been on a team where you spend so much time together but don’t know what’s actually happening in the backdrop of your teammates’ lives? Have you become an expert at avoiding things you don’t want to confront within yourself and with others? What happens when you get people to talk about what they’ve never talked about before in highly competitive environments?
Two things we’ve seen: first, people immediately feel like they’re not alone because almost always others in the room can relate, which usually turns out to be surprising for both parties. Second, everybody is going through something. When people share what’s actually happening in their lives, often the reaction from the room is, “How did I not know that about you? I had no idea.” When you understand more, you connect better.
And that’s what this book is designed to help you do. We’ve created 365 thought-provoking questions to unlock clarity for you and connection within your team by taking you beyond the surface level on the path
toward self-awareness.
For example, although Clark makes about 43 percent of her long-range attempts–an astonishingly high percentage–she still misses more shots than she makes. Ledbetter reminds her that it takes about a second to make a shot, leaving about 40 minutes remaining in the game for Clark to make an impact.
“You can’t allow one second to affect the rest of your performance just because you didn’t make a shot,” Clark says.
Avoiding a cycle of negative thoughts allows Clark to shoot with more confidence and more freedom. When Clark shoots the ball from 30 feet away, she’s not thinking about what could go wrong. She’s focused on what could go right.
Perhaps not coincidentally, since Gasso has lent out her mentor to her mentees. She assigned his book “What Drives Winning” for team reading ahead of this season.
Ledbetter details the early steps of that partnership in a video on his company’s website. In the clip, he shows a slide of Few’s record by season—the worst: only 23 victories—and lauds Knight’s “vision.” The performance consultant met with both Few and Knight before that season, helping them to settle on four core aims that all tied together: develop internal leadership, de-activate resistance to growth, become response-ready for adversity and manage high expectations. All of that might sound simple. It most definitely is not.
Next, Ledbetter advised Knight to have his players make a list of the three things in their life that most got in the way of success. Then they divided those lists into buckets, one for “human” issues and one for “sports” ones. There were dozens of human issues. In sports? Not a single one that anybody listed. That reinforced to Knight the need for consistent, holistic care—and thus PGM was born.
That ’18–19 team, by the way, knocked off No. 1 Duke and Zion Williamson in the Maui Invitational, met with Ledbetter again after two close losses that followed a dip in PGMs and advanced to the Elite Eight, where it lost to Texas Tech, the eventual runner-up. Players referred to the skipped sessions as PGM–TBD, which spoke to how much those meetings had come to mean to them. They wrote reports on leadership styles, splitting into groups to analyze schools policed by coaches, teams or selves—the takeaway being they needed all three.
“Just hearing someone else say they’ve felt that before, it can help you externalize your internal tension. That brings peace to help you navigate the coaching in a high-performance arena at a better level.”
Ultimately, the load he was carrying inspired Richardson to start working with Brett Ledbetter, a mental coach who has helped Richardson put the game in perspective, figure out what motivates him best.
“I saw the difference in myself and in my play,” Richardson said. “I wasn’t focused on trying to please everybody. I was just living in the moment and having fun.”
Young says Ledbetter was a “lifesaver” during his lone roller-coaster season in Oklahoma.
If you want to lead at the highest level, you will eventually manage people more powerful than you. Those people (like most high performers) don’t want to be told what to do.
When it comes to influencing future behavior, ask yourself, which is more important: what you tell someone or what they tell themselves?
I asked a successful coach, “What’s the best way to change undesired behavior?” He laughed, “The best? Or the fastest?” When there are clear power dynamics, you can use a set of tactics that work on a short-term basis to produce results. But if you choose that approach, that’s a miserable way to spend your time on Earth. It’s a hollow path toward empty W’s.
Everyone has a private voice that the world doesn’t get to hear. And if you’re like most, you know that voice is incredibly important. A question-based approach toward leadership development helps train that private voice into an inner coach that can help someone navigate the storms of life.
This book is designed to do one thing: help you ask better questions. We’ve developed a playbook with 52 Question-Based Tools (QBTs) to challenge you to challenge the people you lead to find their best.
– Brett Ledbetter
A coach shared with me what he felt drove his success. He said, “I feel like I’ve learned how to control my team in order to suppress other teams.” That’s a dark space to live in. Especially when that approach has been positively reinforced by so many wins and a celebrated Hall-of-Fame career. It can leave you asking a lot of questions about life.
Many coaches that I’ve observed have leveraged highly controlled environments to produce the consistent behavior necessary to win at a high level. But nobody really feels good about it. That’s why it took me so long to write this book. I didn’t want to study how people used their power to force control. I wanted to write a different book. Once I understood how to do that, I decided to take this journey.
I asked a successful coach, “What’s the best way to change undesired behavior?” He laughed, “The best? Or the fastest?” When there are clear power dynamics, you can use a set of tactics that work on a short-term basis to produce results. But if you choose that approach, that’s a miserable way to spend your time on Earth. It’s a hollow path toward empty W’s.
That’s why I love the NBA. That environment requires a higher form of management. If you strip the coach of his power, he has to rely on logic, listening, and learning how to meet people where they are. That job becomes about winning influence. The respect is earned, not given, in that league.
I think about the coaches who clearly have power over their team, but choose to win influence instead. That rare group is motivated to find their next level as leaders. Their example influences people to discover their best.
That’s why I love the NBA. That environment requires a higher form of management. If you strip the coach of his power, he has to rely on logic, listening, and learning how to meet people where they are. That job becomes about winning influence. The respect is earned, not given, in that league.
– Brett Ledbetter
I asked players who attended our basketball academy, “What are the first two questions you get asked after a game, by someone who wasn’t at the game?” They all responded with the same two questions:
“Did you win?”
“How many points did you score?”
I started to ask athletes in different sports the same question. Everybody had a similar version. What does that show? It shows us what society values. Kids are being conditioned at an early age that results are what matter most.
I ask many athletes that I come across, “Is your sport moving you closer or further away from the person that you want to be?” Most of them answer, “Further away.”
What if there was a different way to approach your sport that would take the anxiety away and allow you to play freely? What if there was a way that you could actually leverage the forces of sport to become the person that you want to be? What Drives Winning is a book of conversations.
You’ll learn from championship coaches, the best professional athletes in the world, and leading researchers who’ll help you understand how to build your character and get better results.
– Brett Ledbetter
Want to Learn More?
The concepts in this book inspired the conversations at both the 2015 and 2016 What Drives Winning Conferences. You can watch the videos by selecting a year below.
I was challenged to sum up all the conversations that I had preparing this project. Here’s where I landed:
You have to fight just as hard to seek perspective as you do to win a championship. Society either shapes or distorts what you value. It starts when you’re young.
When you score, what happens? People applaud. When you win, people praise. When you lose, people express disappointment.
What’s happening? A value system is taking form. You’re learning what society values.
If you come from a house where your parent(s) are emotionally attached to your performance, they’re mirroring what society values—you’re taking cues from them on what’s important. In that case, it aligns with society, and you chase that…because that’s all you know.
If you come from a house where your parents are trying to shape you against what society values, you feel in constant conflict—because every time you walk out of the front door, you see something different. In that case, you want to believe them, but you’re confused, because everywhere you look, you’re confronted with what society values.
If man’s approval is important to you, you become a product of what he values. You sacrifice what’s really important to be successful. When you do that, you’re labeled as committed, driven,
or someone who possesses the right mindset.
You start to derive your confidence from that reinforcement. You learn what it takes to be great. Then, you take that information into your profession. You work and you work because that’s what the system rewards. That’s how you get recognized and set yourself apart.
The profession turns you into a 24-hour coach. Eventually, you get your shot. And you remember what got you there—WORK.
You direct your drive at what the system rewards: Winning. You become consumed. The important people in your life become number two—a long way back from number one.
And what happens? You win. Applause. People praise. And you feel the love. You have to keep up the good work.
You work harder and harder to outdo your last performance. Each time you do, that praise turns into expectation. Eventually you set the bar so high, you don’t know if you can reach it. And then you don’t.
People express disappointment. You become confused. It’s like they’ve forgotten how much you’ve done. You start to work harder and harder to appease them. It starts to seem like whatever you do, it’s never enough. Eventually you realize, this is how you’re spending your life on Earth.
A major internal conflict starts to develop. You start to ask yourself, “Is it worth it?” You realize that you’re asking that question more and more.
Eventually, you get to a place where you look yourself in the mirror, and you answer, “No.” And that’s when it shifts. You start to search. How did I get so far off track? What did I value? Why didn’t I make time for what was really important? What did the people I surrounded myself with reinforce?
That breakdown leads to a breakthrough. You realize that your choices put you in that situation.
And you feel blessed to have that awareness. Because you realize…you can do it differently, if you so choose.
– Brett Ledbetter
Want to Learn More?
This book reveals insights from coaches at the top of their sport and tools to help you determine your priorities. You can also watch the video series that this book inspired.
The What Drives Winning TEDx talk was my first attempt at sharing an idea on how to systematize character development. In the talk, I tried to capture the best lesson I learned in the first ten years of my career, when I was working with 5-12th graders at Ledbetter Basketball Academy. The Academy was a developmental environment designed to raise the level of the individual.
I started to ask the question: Can you take character development into the paid-to-win world of athletics? Five years ago, I transitioned from the Academy into becoming a performance consultant and wrote the book What Drives Winning. I would ask athletes, “Is your sport moving you closer or further away from the person you want to be?”
I realized through many conversations that sport had the power to take people away from who they wanted to be. I also realized that when you focused on developing the person first, it actually led to better results.
Coaches started to ask, “How do I do this with my team?” This book was written to help answer that question. The goal: to stimulate thought around how you could introduce some of these concepts in a team setting.
– Brett Ledbetter
Want to Learn More?
This book walks through practical examples with high-level teams around how to build character development into your program and create team cohesion. After reading the book, you’ll have the tools to get started. You can also watch the docuseries that this book inspired.
