A high-level NCAA football coach questioned Dr. Jim Loehr, “You’re telling me that my first responsibility is to use football to build character? Are you kidding me?”
As you can imagine, this is a common response.
Dr. Loehr has dedicated the last decade of his career studying the link between building character and performance outcomes.
In this feature, he gives practical examples on how you can build character with your team. And even though he has over 30+ years of field research, he assures that you don’t need a PhD to do it.
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